Google Ads in Portsmouth, Without the Agency
I manage Google Ads for businesses in Portsmouth and across Hampshire. There's no account manager in the middle and no contract, and before you commit to anything I'll give you an honest look at your current account so you know exactly where your money is going.
A free 15 minute call to discuss your business.
“Rob has been great to work with and his input has increased revenue in my business while saving me lots of time.”
Most Google Ads accounts are quietly wasting money
A lot of local businesses I speak to have been running Google Ads for a while, usually through an agency, and can't really say what they're getting back. When I look at the account it's normally the same things. Broad keywords nobody chose, budget going on searches that were never going to turn into a customer, and tracking that either isn't set up or isn't counting the right things.
None of it is obvious from the outside. The monthly report says clicks are up, but the phone isn't ringing any more than it was.
I start by finding where the money is leaking and fixing that first. Then it's about getting your ads in front of people in Portsmouth and the surrounding areas who are actually searching for what you do, and getting the cost of each enquiry down over time.
What I can help with
All handled by me, from the initial setup through to the day to day management.
Account audit
A proper look through your current account to find wasted spend and missed opportunities, then a clear plan of what to fix first. If you're starting from scratch, I'll plan the build instead.
Local targeting
Setting your location targeting up properly so you're showing to people in and around Portsmouth, not paying for clicks from people you can't serve.
Keyword research
Finding the searches that match what you offer and are more likely to turn into enquiries, rather than just going after whatever gets the most traffic.
Negative keywords
Going through the search terms regularly and blocking the irrelevant ones, so your budget stops going on clicks that were never going to convert.
Ad copy and assets
Writing and testing the ads themselves, plus setting up sitelinks, callouts and call assets so your ads take up more space and get better quality clicks.
Conversion tracking
Making sure calls, form enquiries and bookings are tracked properly, so the account can be optimised around what actually matters to your business.
Landing pages
Honest feedback on the page your ads send people to, and building one if needed, because the best ads in the world won't help if the page doesn't convert.
Reporting
Clear updates on what you're spending, what you're getting back and what I'm changing next, without a pile of numbers nobody explains.
What good Google Ads management can do for you
Enquiries from people ready to buy
You're showing up when someone local is actively searching for what you do, which usually means better quality leads.
Less wasted spend
Keeping on top of search terms, negatives and targeting stops your budget going on clicks that don't turn into anything.
Results while SEO builds
Google Ads can bring in enquiries fairly quickly while longer term things like SEO are still building up in the background.
Knowing what you're paying for
You'll know what each enquiry is costing you and what's being done about it, rather than guessing.
Better use of the same budget
Small changes to the ads and landing page can bring in more enquiries without needing to spend more.
Room to grow
Once we know which keywords and offers work, it's much easier to scale up with confidence.
Not sure if this is right for you?
Book in a free 15 minute call and I'll give you my honest thoughts on whether it would work for your business.
How it works
Roughly how it goes once you get in touch.
- 01
We have a quick call about your business, the areas you cover and what a good cost per enquiry looks like for you.
- 02
I go through your current account and tracking, or get tracking set up properly if you're starting fresh.
- 03
I put together the campaign structure, keywords and ads based on what local people are actually searching for.
- 04
Campaigns go live and I keep a close eye on them, adjusting keywords, negatives, ads, bids and budgets based on the results.
- 05
We review how it's going regularly, cut what isn't working and push more into what is.
What clients say
A few reviews from businesses I've worked with.
“Rob has been fantastic working through ads and all sorts of SEO bits with me. He’s got such an enthusiastic and patient approach.”
“I didn't understand fully who to target and even what the process should be for enquiring clients, but I was able to get a solid amount of leads (12) in the space of a week.”
“Rob has been great to work with and his input has increased revenue in my business while saving me lots of time.”
Frequently asked questions
Anything else? Book a call and ask me directly.
How much budget do I need for Google Ads?
It depends on your industry and how much clicks cost in your market. I'll recommend a starting budget based on what it typically costs to get a lead or sale for your type of business.
Do you offer contracts?
No. It's monthly rolling, so you're not locked into anything.
How quickly will Google Ads work?
You can often see results fairly quickly, sometimes within days, but it gets better as more data comes in and the targeting gets tightened up.
Do I pay the ad spend to you?
No. Your ad spend is paid directly to Google from your own account. My fee covers the setup, management, optimisation and reporting.
Can you fix my existing Google Ads account?
Yes. If you've already got an account, whether you've been running it yourself or an agency has, a clean up and restructure is often the quickest way to better results.
Do you only work with businesses in Portsmouth?
No, I work with businesses all over the UK. I'm based in Portsmouth though, so if you're local you're working with someone who knows the area.
How do you stop wasted spend?
By tightening match types, checking the search terms regularly, adding negative keywords and keeping the account structure clean and focused.
Do you help with landing pages as well?
Yes. If the landing page is the problem, the ads will struggle however good they are. I'll flag what's holding it back and can build a new page if needed.
Will Google Ads work for my business?
If people are actively searching for what you offer, it can be a really strong channel. Part of the first step is checking there's enough search demand and that your offer and landing page match what people are looking for.
What do you need from me to get started?
Access to your Google Ads account if you've got one, access to your website, and an idea of your services, the areas you cover and your ideal customer. If tracking isn't set up yet, I can sort that.
Tell me about your business
Pop your details in and I'll get back to you to arrange a quick call. You'll be speaking to me directly, and I'll give you an honest view on what I think would work for your business.
If you'd rather just pick a time, you can book a free 15 minute call here.
Choose a timeOr you can email me at rob@moduli.co.uk or give me a call on 07459 130096.