I manage LinkedIn ads for businesses that want to reach specific job titles, industries, and decision-makers with a clear offer. I handle strategy, targeting, campaign setup, creative testing, and ongoing optimisation, so your budget is focused on the right audience and results improve over time.
LinkedIn Ads Management for Growing Businesses
LinkedIn ads are powerful for B2B, but only when done right
A lot of LinkedIn campaigns fail because they try to do too much at once. Targeting is either too broad, or so narrow that it never gets enough volume to learn. Creative is often too generic, and the offer is not strong enough to justify someone taking action on a platform where attention is expensive.
That is when costs climb, lead quality feels mixed, and it becomes hard to tell whether LinkedIn works or not.
I run LinkedIn ads with a clear structure, focused targeting, and a strong message, so you reach the right people, generate higher quality leads, and build a campaign that becomes more efficient as we learn.
WHAT I CAN HELP WITH
Account Strategy
Setup of core email flows, including welcome and nurture sequences, designed to introduce your brand, build trust, and move people towards an enquiry or sale.
Campaign Setup
Recovery email sequences for ecommerce businesses to bring back people who added to cart but did not complete checkout, with clear messaging and timing.
Targeting
Follow-up email sequences for service businesses so new leads stay engaged after submitting a form, enquiring, or coming through ads.
Lead Gen Forms
One-off email campaigns for offers, updates, launches, promotions, and announcements, including writing support and send setup.
Creative Direction
Clear, conversion-focused email copy written around your goal, audience, and offer, with strong calls to action and practical messaging.
Offer Positioning
Basic list structuring and segmentation so the right people receive the right messages, improving relevance and reducing wasted sends.
Retargeting
Review of key email performance data and practical updates to improve engagement, clicks, and conversion over time.
Optimisation
Help setting up and organising your email platform so flows, campaigns, and automations are working properly and easier to manage.
WHAT GOOD LINKEDIN ADS MANAGEMENT CAN DO FOR YOU
Higher Quality Leads
LinkedIn targeting helps you reach specific roles and industries, which usually improves lead relevance compared to broader platforms.
Access Decision-Makers
You can get your message in front of the people who actually approve budgets and make buying decisions.
Predictable B2B Leads
With a clear offer and consistent optimisation, campaigns become easier to understand, improve, and scale.
Better Efficiency
As we learn which targeting and messaging works best, costs and lead quality usually improve.
Stronger Offers
LinkedIn forces clear positioning, which often improves your wider sales messaging and conversion journey.
Pipeline Growth
LinkedIn ads can generate inbound interest so you rely less on manual outbound outreach alone.
How It Works
01
We define the goal, lead type, target roles, offer, and what a good lead looks like.
02
I review your account setup, tracking, lead gen forms or landing pages, and make sure the basics are correct before launch.
03
I build the campaign structure and targeting, then set a testing plan for audiences, creatives, and offers.
04
I launch campaigns, monitor performance closely, and optimise based on what is driving the best leads.
05
We review what is working, refine targeting and messaging, and scale the best-performing segments.
LinkedIn Ads management is included within my monthly packages. If you only need LinkedIn Ads support on its own, reach out and I’ll recommend the most cost-effective option.
No contracts, monthly rolling support. Some small businesses use LinkedIn ads to generate B2B leads by targeting job titles and decision-makers directly.
Working with Rob was great, he helped us all the way even going the extra mile when he didn't have to. Would highly recommend!
Zac A.
Passionate about getting the job done!
Responsive to messages and acts promptly to running a successful campaign.
M H.
Rob has been great to work with and his input has increased revenue in my business while saving me lots of time. I will definitely be using Rob’s services again.
Lesley C.