I manage Google Ads for businesses that want high-intent leads and sales from people actively searching for what they offer. I handle campaign strategy, setup, tracking, keyword targeting, and ongoing optimisation, so your budget goes into the searches that matter and performance improves over time.
Google Ads Management for Growing Businesses
Google Ads can work fast or fail quick
Google Ads puts you in front of people with strong intent, which is why it can drive results quickly. The problem is that if campaigns are set up poorly, the spend leaks everywhere, irrelevant searches, weak keyword choices, bad match types, poor conversion tracking, or landing pages that do not convert.
That is when businesses end up paying for clicks that do not turn into enquiries or sales, and they assume Google Ads does not work for them.
I manage Google Ads with tight targeting, clean tracking, and ongoing optimisation, so we cut wasted spend, focus on the highest intent searches, and build a predictable lead or sales channel.
WHAT I CAN HELP WITH
Audit & Strategy
I review your current setup, identify wasted spend and missed opportunities, then map a clear plan for improvement or a fresh build.
Setup & Management
I build and manage Search campaigns with clear structure, relevant ad groups, and consistent optimisation based on real performance data.
Keyword Research
I research and target the keywords that match your offer and intent, focusing on search terms that are more likely to convert.
Negative Keywords
I continuously add negative keywords and tighten match types to stop budget being spent on irrelevant searches.
Ad Copy
I write and test ad copy and use extensions properly, sitelinks, callouts, structured snippets, and more, so ads are more clickable and more qualified.
Conversion Tracking
I ensure conversion tracking is set up correctly, so we can optimise for the actions that matter, enquiries, calls, bookings, purchases.
Landing Page
I give practical feedback on landing pages to improve conversion rate, so the same traffic produces more leads or sales.
Reporting
I report on performance clearly and keep improving the account through bids, keywords, ads, budgets, and structural refinements.
WHAT GOOD GOOGLE ADS MANAGEMENT CAN DO FOR YOU
Higher Quality Leads
You reach people actively searching for what you do, which usually means stronger intent and better lead quality.
Less Wasted Spend
Ongoing search term control, negative keywords, and tighter targeting stops budget leaking into irrelevant clicks.
Faster Results
Google Ads can drive enquiries quickly while longer-term channels like SEO build in the background.
More Predictability
With the right structure and optimisation, performance becomes easier to understand, improve, and scale.
Better Conversion Rates
Small improvements to landing pages and messaging can significantly lift results without increasing spend.
Scalable Channels
Once we find the best keywords and offers, we can scale budgets more confidently with clearer returns.
How It Works
01
We clarify your goals, leads, sales, bookings, and what a good cost per conversion looks like for you.
02
I review your current account and tracking setup, or set up tracking properly if you are starting from scratch.
03
I create a clear campaign structure, keyword targeting plan, and ad copy setup based on intent and your offer.
04
I launch campaigns, monitor performance closely, then optimise keywords, negatives, ads, bids, and budgets based on results.
05
We review performance and refine the strategy, improving quality, reducing wasted spend, and scaling what works.
Google Ads management is included within my monthly packages. If you only need Google Ads support on its own, reach out and I’ll recommend the most cost-effective option.
No contracts, monthly rolling support. Many small businesses use Google Ads to generate leads quickly by showing up for high-intent searches.
Working with Rob was great, he helped us all the way even going the extra mile when he didn't have to. Would highly recommend!
Zac A.
Passionate about getting the job done!
Responsive to messages and acts promptly to running a successful campaign.
M H.
Rob has been great to work with and his input has increased revenue in my business while saving me lots of time. I will definitely be using Rob’s services again.
Lesley C.